Advertising is the fuel of trade. It allows selling even the most common and trivial items and helps producers earn millions of dollars. The online gambling market is not an exception. As you know, the majority of high roller online casinos offer exclusive promotions and special withdrawal policy, which allows them to be recognized and remembered.
- Online Casino Marketing
- Marketing Strategy Online Casino Games
- Marketing Strategy For Online Casino
- Casino Strategy Slots
However, advertising is strictly limited by law, so you need to be very attentive when applying various marketing strategies for casino promotion. Today, we’ll discuss the most popular and viable marketing strategies that help online casinos remain at the forefront of the industry and to attract thousands of new players on a daily basis.
The higher the online casino bonus amount the more appealing it is to online gamblers. Casino players who have spent large amount of money to gamble within the casino usually receives complimentary of higher forms such as free dining, free accommodation or transportation as a casino marketing strategy to keep their players satisfied and to.
Online Casino AdvertisingLet’s start with the trickiest marketing strategy – public advertising. In many countries, online gambling is banned, so advertising on all types of channels is strictly prohibited. And even though Google has updated the Gambling and Gaming policy to allow casino advertisers appearing on Google Ads in Nevada, Pennsylvania, New Jersey, and Delaware, multiple channels remain closed for gambling operators. Here are the most common ways of advertising online casinos:
- Commercial video rolls. The biggest part of the traffic is generated by websites with TV series and movies;
- Banner ads. Even though casino advertising is banned, there are multiple indirect promotion strategies. For example, creating an informative website for gamblers;
- Promotion on social media;
- Cooperating with popular bloggers.
Mind-blowing Loyalty Programs
Attracting new players and increasing the web site’s traffic is only the tip of the iceberg. You need to come up with a viable strategy of making those players want to stay and spend money in your online casino. Increasing customer loyalty is the best method, so providers need to create a fair VIP program to build a lasting relationship with players.
Such loyalty programs must be available to the audience right after creating an account and making the first deposit. These programs are divided into levels and contain a wide range of promotions and bonuses, which are delivered on a daily, weekly, and monthly basis.
The main tool for increasing confidence in casino players is the launch of a fair loyalty program aimed at building long-term relationships with customers. Every level provides players with a unique set of features. The more loyalty points you collect, the more bonus money you have on a balance. The loyalty program is an effective way of promoting an online casino because it creates tight bonds between the provider and its customers.
Be Mysterious
While this may not be the most obvious way of attracting more players to the casino, it’s rather efficient and relies on the fact that most of the gamblers are risk-takers. This means that the audience of online gambling sites loves mysteries and they will be more motivated and engaged when intrigued and challenged. This will lead to higher participation and greater involvement.
Another pleasant bonus of this promotion strategy is cost reduction. While the majority of players won’t agree to register in an online casino with only a few free spins as a welcome offer, most of them will be hooked when guaranteed a mysterious prize (even if eventually it will contain the same set of free spins).
Regular News And Press Releases
Appearance on popular casino websites and gaming resources is another important tool of promotion. However, make sure that the topics of such entries are engaging and fresh, and are able to grab and hold the attention of players. For example, tell about the latest market trends and news, review recent events, discuss software providers and new products, etc. Be useful and include a few links to your online casino without being intrusive.
Content updates
The online gambling market is constantly evolving, which makes it rather difficult for providers to keep up with the trends and desires of players. To promote the product or gambling site you need to improve the game content and make people want to return to you over and over again.
Choose games from leading software providers, consider countries of operation, and adjust user interface. Monitor the latest trends and offer players new titles and solutions.Closing thoughts
Remaining competitive on the online gaming market is rather challenging: every day hundreds or even thousands of operators are struggling to attract players from all over the world.
To stay afloat you need to bypass the Gambling and Games Advertising AdWords policies and always remain one step ahead of the rivals. However, there are still a few marketing strategies that are able to promote your casino and make people want to linger on the site. Applying the above strategies will help you create a worthy product in demand.
I’ve said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you’ll take on the path and the tools you’ll need to get further.
You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Winning Casino Marketing Strategy: Database Marketing
Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.
Winning Casino Marketing Strategy: Personalization
You’ve seen the movies. You’ve seen HIM. He’s the slick smooth-talking casino host. Wrong! Let’s bring that time machine back to the present. Today’s casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn’t ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. “In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It’s all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.”
Winning Casino Marketing Strategy: A Chance to Win
Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can’t really compute probabilities that are that high. They might also argue we mere humans fall into a trap of “near miss”, in other words, “If I was that close this time, I could be the winner next time.” But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win.
Winning Casino Marketing Strategy: Value
Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have. That’s how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer’s wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.
Online Casino Marketing
Winning Casino Marketing Strategy: Community
Marketing Strategy Online Casino Games
Let’s be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you’ll see example on top of example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.
Marketing Strategy For Online Casino
As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.